Visibility on the web is becoming ever more important and ever harder to achieve. As the Internet floods with brands all clamoring for the attention of audiences and algorithms, how can you make sure that your brand stands out in the crowd? One of the keys to this is optimizing your website for search engines — SEO.
SEO is crucial for Internet visibility, but SEO is not as simple as it once was. Search engines like Google heavily favor quality and relevance in the pages they promote. How can you prove that your content is relevant and of high quality if nobody can find and engage with it? It’s a bit of a Catch-22: you need the engagement to please the algorithm, but you can’t get the engagement if the algorithm doesn’t promote you.
Referring domains can be key to leapfrogging this awkward conundrum and building strong SEO. They can increase organic traffic and improve your SEO profile by linking to your content.
Here, we’ll go through what referring domains are, how they’re useful for brand visibility on the web, and how you can get your own backlinks into high-quality referring domains.
